This publication is published quarterly by the San Francisco Chamber of Commerce to entice researchers and businesses to move to San Francisco. Publications like this are detail sensitive and spelling is of utmost importance. With a large amount of industry vocabulary and unconventional spellings, proofreading was everybody’s responsibility.
This book contained many charts, lists and graphs. Some of the visuals are created directly in Quark, but others in Adobe Illustrator. The profiles in the back of the book were actually paid ads. This was an annual publication.