Cyntrx of De Pere, WI, is a quickly expanding company that installs and monitors gps locator devices in vehicles.
Their success locally prompted them to commission marketing materials for private sector and fleet motorpools.
The trifolds were a low cost choice. They could be mailed or delivered singly, or included in a package of materials explaining their services.
The challenge of this project was conveying the losses Cyntrx could save their clientele from, including loss of time, money, and customer confidence. Since I couldn’t find a suitable stock photo, I arranged a photo shoot and shot the images myself.
The materials had to illustrate that Cyntrx is a high tech company that hadn’t lost their humanity in the industry, and had the personnel and customer service crew to support their new and existing clients.