Web Mail campaigns are an effective tool

Whether you are selling merchandise, advertising an event or throwing a party, web mail is a fantastic way to get the word out. Images catch the eye and grab attention in a far more aggressive way than email text. But html emails/ Eblasts/ Web Mail campaigns are about so much more than just putting together a beautiful presentation.

There are lots of ‘Do’s and Don’ts’ when it comes to choosing a proper subject line, compiling and maintaining mailing lists, making layouts and formats browser friendly and compatible with multiple email clients, and most of all, not getting marked as SPAM!

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